I’ve been told that it’s a stupid idea to start a single author blog these days.

I’ve been told that it’s all about social media, split testing, and sales funnels, rather than content.

I’ve been told that I shouldn’t leave speaking, that I’ve got it made.

I’ve been told that succeeding online is more about luck than anything else.

I’ve been told that I need to post all the time if I want to get attention as a writer.

But you know what? Fuck that. I’m not going to bother playing other people’s games (I’ve also been told I shouldn’t curse so much…).

Here is the singular bet that I’m making with this project: if I go all in on helping leaders, entrepreneurs, artists, and trailblazers step fully into their lives, then my life will flourish because of it.

My commitment to you is to show up authentically and use what I’ve learned in service of others.

I’m going to work hard to put out articles that are a reflection of my truth, defaulting to honesty and vulnerability, instead of trying to manipulate your perception of me.

I’m going to create content designed to help other people live better lives and improve their communities. Sometimes this will be high-level stuff like learning to love yourself, developing authentic confidence, and knowing when to leave the beaten path. Other times it will be more strategic like how to say, “No,” whether or not entrepreneurship is right for you, and how to bounce back from failure.

I’m going to play the long game, valuing individual readers who truly resonate with my work over chasing traffic.                               

I’m going to ignore the latest trends in business and focus on fostering alignment between what I create and who I am (honestly, I don’t even know what a sales funnel is…).

Here’s why: every time I try to play someone else’s game, I feel like I’m betraying myself (even when I win).

I don’t know if life is long or short. Sometimes I want everything to slow down so I can savor it all. At other times, I want it to speed up so I don’t have to be a human for 60 more years.

But I do know this: life is too short to deny what your heart desires. For as long as I’ve been aware of blogs, I’ve wanted to build a great one. Until just now, I haven’t had the courage to actually chase that dream and follow my heart.

Welcome to JasonConnell.co. This might not work.

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7 Comments Calling my shot…

  1. Troy Null

    Jason,
    I’ve been following you for a couple years now, excited about this new effort you are making. Go for it, you inspire me to follow my dreams, follow yours, and we will all learn more!

    Reply
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  3. Kate Wasserman

    OMG you read my mind! I’m so with you on this and just had this exact realization my self…WTF is a funnel. I don’t want one. I want me and I won’t sacrifice that for anything. And it already is working. Here we are together and I love you and all that you are putting out there.

    Reply
    1. Jason

      Kate, you’re amazing. Your note has totally made my day, I’m so thrilled to hear that you resonate. Thank you! And the bet I’m making (and clearly the bet you’re making too) is that if we can find the courage to be bold and authentic (as opposed to manipulative and robotic), then the world will reward us. For me, it’s not the easiest path, but it is by far the one I find the most life affirming and engaging.

      Reply

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